Because this is Breast Cancer Awareness month in the UK.
So why am I, a bloke, doing this? Because I have a friend at work who has had it, but mainly because men can get it as well. The following link is to an article that says the incidence among men is growing. Also it appears that the disease is only being spotted when a large tumour has formed, so it's even more important than ever to get it checked if a lump appears were you wouldn't expect one ( breasts, testicles etc. ).
We now return you to your scheduled wibble! :-))